It’s all well and good that established, larger companies founded years ago have absurdly high marketing budgets, and get to spend thousands of dollars (or more) on their campaigns and tests. But what about the rest of us? Start-ups and small businesses have to be savvy, with low or no budgets. They have to learn […]
Imagine, if you will, a world in which you made sales one at a time. It starts with calling a client, multiple times usually, and one day you finally get them on the phone. You start your conversation as you rehearsed, talking to them about your company and their pain points. You finally get to […]
Effective sales practices can make or break a small business venture. As the heart and soul of the business plan, your sales goals need to be able to keep pace with current trends, outshine the practices of your competitors and continue to evolve to meet consumer demand. Here are three proven tips that will give […]
“It’s still word of mouth that is going to make or break a show, and while critics can’t help a show, they can hurt it.” – Mitch Leigh The every first thing that each of us learned the day we started going to school was that ‘human beings are social animals.’ We all enjoy having […]